IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Barbara Gardner Proctor was born on Nov. 30, 1932, in Black Mountain, N.C. She grew up in an impoverished neighborhood there without electricity or running water. After graduating in … Continue reading Barbara Gardner Proctor (1932-2018)
This blog is based on the original journal article in the Public Relations Journal. Do Public Relations students know advertising when they see it? Borrowing the credibility of a content publisher, native advertising is paid content mirroring the source content in form and location. Native advertising includes paid posts, sponsored hyperlinks, and content developed to mimic the online … Continue reading Can PR Students Differentiate Paid Advertisements from Editorial Content Online?
Khang, Hyoungkoo, Ki, Eyunjung, & Ye, Lan (2012) Social media research in advertising, communication, marketing and public relations, 1997-2010. Journalism and MassCommunication Quarterly, 89(2), 279-298. Summary Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past 14 years across the … Continue reading Social media research in advertising, communication, marketing and public relations