One of the characteristics of the world that motivates me is our “interconnectedness;” or our “interdependence.” If you accept that people across the world – people like you and me – have many more similarities than differences, then inevitably you will find more opportunities than problems. Nowhere is this more apparent than in China – … Continue reading Brand China: A Golden Opportunity for Public Relations
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Kudos to Barry Leggetter and AMEC for launching a collaborative effort to create global social media standards. “It is always the marketplace that drives the demand for standards, whether it is the standard format for DVDs or standards for public relations research,” says David Geddes, who chairs IPR’s Commission on Public Relations Measurement and Evaluation. … Continue reading The Thud IS Thoughtful
Gainesville, FL — The Institute for Public Relations (IPR) has announced Richard Edelman, President & CEO of Edelman, the world’s largest independent public relations firm, will deliver the 50th Distinguished Lecture. Willard D. “Bill” Nielsen will accept IPR’s most prestigious honor, the Alexander Hamilton Medal, awarded for lifetime achievement in public relations. Edelman has extensive … Continue reading Edelman, Nielsen Featured at Institute’s 50th Distinguished Lecture
Prof Tom Watson of Bournemouth University in England, talks about the International History of Public Relations Conference (IHPRC), which was held recently. I’m now breathing a little more easily, as we have just published the Proceedings of IHPRC 2011. They are online at http://blogs.bournemouth.ac.uk/historyofpr/proceedings/ where you can read 28 papers from researchers in 15 countries … Continue reading PR History – What It Tells Practitioners
Is that an easy question or a provocative one? Most public relations professionals would automatically say that the PR function should report directly to the CEO. It would be akin blasphemy to suggest otherwise would it not? However, with PR rising in such importance in organizations, a debate has emerged over where it should sit. … Continue reading Where Should PR Sit in an Organization?
As I was planning my summer reading, I decided to read through the classic white papers issued by the Institute for Public Relations Commission on Measurement and Evaluation. Yes, it is true, just ask my wife. The Commission was created to advocate for PR research, promote best practices and standards, and educate PR researchers and … Continue reading Core Reading List in PR Research & Measurement
This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with David Michaelson, Ph.D., founder of David Michaelson & Company, a provider of research, planning & strategy services for marketing communications. David is also a member of the Institute for Public Relations Commission on Measurement … Continue reading Five Minutes With… Dr. David Michaelson
My previous post spoke about the Institute for Public Relations (IPR) redoubling its focus on research that matters to the practice. The IPR Board of Trustees, after debating dozens of research topics relevant to the practice of public relations, has identified its five highest priority topics. What drives choice and changes behavior? What can we … Continue reading Laying Down a Research Track, Part Two
The Institute for Public Relations (IPR) Board wants to redouble our focus on research, tracking even more toward topics that matter to the practice: providing timely insights and applied intelligence that leaders in our field can put to immediate use. In this post and another to follow, I want to share our research direction broadly … Continue reading Laying Down a Research Track, Part One
This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Seth Duncan, Research Director at WCG, a global communications company providing integrated marketing, public relations, creative and interactive services. Seth, to begin, why should web analytics be part of the toolkit of PR professionals … Continue reading Five Minutes with… Seth Duncan
GAINESVILLE, FL – The 2011 Jack Felton Golden Ruler Award is now open for entry. The award with its singular focus on excellence recognizes superb examples of public relations research, measurement and evaluation. Sponsored by the Institute for Public Relations Commission on Measurement & Evaluation, the Jack Felton Golden Ruler Award’s primary objective is to … Continue reading Jack Felton Golden Ruler Award Open for Entry
LISBON – Developing global standards for social media measurement, further education of the PR profession, and new work on the ROI of public relations emerged as the top priorities by delegates at the 3rd European Summit on Measurement in Lisbon last week. Measurement professionals, PR agencies and clients from 33 countries attended the Lisbon Summit … Continue reading Public Relations Industry Sets Top Four Measurement Priorities