Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. An online survey of 1,106 U.S. journalists was conducted Jan. 3 – Feb. 9, 2024. Key findings include: 1.) 28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024?
WE Communications and the USC Annenberg Center for Public Relations examined how communications leaders are responding to the recent uptick of interest in AI. The study specifically measured practitioners’ levels of excitement and concern. A survey of roughly 400 communications leaders was conducted in April 2023. Key findings include:— 80% of respondents said AI will … Continue reading Should PR Practitioners Be Excited or Scared of AI?
This blog is provided by the IPR Behavioral Insights Research Center We’ve started to get glimpses into what AI means for the comms and PR professions, and not all the news is good… As AI has burst onto the scene, no one has missed the fact that it will have huge ramifications — not only … Continue reading ChatGPT: A communicator’s friend or foe?