Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?
This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed Americans’ digital literacy and comprehension of cybersecurity, artificial intelligence (AI), and big technology companies. A survey of 5,101 U.S. adults was conducted from May 15-21, 2023. Key findings include: 1.) 48% of respondents correctly identified an example of two-factor authentication … Continue reading What do Americans Know About AI, Big Tech, and Cybersecurity?
This blog is provided by the IPR Behavioral Insights Research Center We’ve started to get glimpses into what AI means for the comms and PR professions, and not all the news is good… As AI has burst onto the scene, no one has missed the fact that it will have huge ramifications — not only … Continue reading ChatGPT: A communicator’s friend or foe?
This summary is provided by the IPR Organizational Communication Research Center Dr. Ward van Zoonen and colleagues studied the effect of information and communication technologies (ICTs) on employees’ stress and workload outside regular work hours. Researchers specifically focused on visibility (the degree to which communication is visible and accessible to others) and persistence (the degree of permanence of the communication). A … Continue reading Does Frequent Communication Impact Employee Stress Outside of Work?
Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry. Regulations of this new technology have yet to keep pace with the technological development of generative AI. However, within the United States, … Continue reading Deconstructing: Artificial Intelligence Regulation
This summary is provided by the IPR ESG & Purpose Research Library. Deloitte examined how ethical principles are currently being applied to emerging technology. A survey of 1,794 business and technical professionals actively involved in either developing, managing, or consuming emerging technologies was conducted. Key findings include: 1.) 87% of respondents said that, with the … Continue reading Ethical Technology: Everyone’s Responsibility
This summary is provided by the IPR Organizational Communication Research Center. Summary Information and communication technologies (ICTs) have become an essential part of both private and working time. During the COVID-19 pandemic, ICTs became even more important, as many employees were required to work from home and organizations relied heavily on technology. Although ICTs provide … Continue reading Technology and Burnout in the Age of Remote Work
This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or … Continue reading “Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth. Thus, I am an eager seeker of research on target … Continue reading How We Did It: Adding Storytelling to Technology in Developing “Innovation Relations”
Authors, Title and Publication Beck, R., Pahlke, I., & Seebach, C. (2014). Knowledge exchange and symbolic action in social media-enabled electronic networks of practice: A multilevel perspective on knowledge seekers and contributors. MIS Quarterly, 38(4), 1245-1270. The objective of this study was to identify and understand the social antecedents of knowledge exchange in electronic networks of … Continue reading Knowledge Exchange and Symbolic Action in Social Media-Enabled Electronic Networks of Practice