Many types of organizations virtually and physically interact and communicate with publics and/or audiences outside their own country of origin to build a dynamic set of relationships. Trade, direct foreign investment, political coalitions, worthy global causes, information flow, and social networking, among other phenomena, are increasing the complexity of these relationships dramatically. The purpose of … Continue reading Global Public Relations
This paper takes the circuit of culture model as the basis for a discussion of the public relations practitioner as cultural intermediary, transcending national and geographic boundaries by drawing on the cultural values of diverse audiences. It discusses the public relations strategies used by NATO in its successful campaign in Kosovo in 1999, with particular … Continue reading Transcending Boundaries: The Public Relations Practitioner as Cultural Mediator
This paper presents the term of Cultural Diplomacy, which is quite new in the domain of Polish foreign policy and in the field of international public relations. Although this term is used increasingly by political scientists, communications experts as well as politicians, it is relatively little known. The concepts of public and cultural diplomacy are … Continue reading Cultural Diplomacy as a Form of International Communication
The significance of international corporate communications is growing rapidly, and the complexity associated with it is increasing almost exponentially. But systematic understanding of international corporate communications, even in the corner offices of the PR industry’s top management, is not well developed. This essay will illustrate the status quo in this area through examples and propose … Continue reading An Expanded View from the Corner Office – Further Discussions and Research on the Global Navigation of International Corporate Communications
This paper presents the findings of the examination of the role of senior public relations practitioners in organizations in Singapore. It also explores the importance of core communication activities to the role of top-in-house communicators, examines the time they allocate to managerial and technical work, and assesses if the managerial role which the practitioners play … Continue reading Adding Value to Organizations
This paper tries to discuss the process of institutionalization of public relations in Italy through the concept of credibility and professionalism. This paper also intends to discuss the impact of credibility on the process of professional recognition of Italian public relations and on its institutionalization by referring to the results of a qualitative and quantitative … Continue reading Looking for Institutionalization: Italian Public Relations and the Role of Credibility and Professionalism
This paper seeks to explain the main differences in public diplomacy approaches between developed countries in the West and Third World nations with emphasis on the concept of publics through an overview of major institutional settings in the West and use of practical cases in the Third World. Download PDF: Crafting the Image of Nations … Continue reading Crafting the Image of Nations in Foreign Audiences
This proposed project will focus on the high-context/collectivistic Mexican culture by investigating how Palanca (a Spanish term for “lever” or use of personal influence) shapes Mexican public relations principles and practice. The study will use interviews to collect information from both American public relations and Mexican public relations practitioners in Mexico, along with secondary analysis … Continue reading International Public Relations Faces Challenges: The Impact of Palanca in Shaping Mexico’s Public Relations
A survey conducted in Brazil by Aberje Research Institute Databerje with its members (n=282) reveals that the role of the Corporate Communicator has changed. In half of the companies that responded to the survey, the communicator has already evolved from a mere editor of the “company newspaper” to a strategic articulator and educator, an “edu-articulator.” … Continue reading The Trajectory of Organizational Communication in Brazil
This study aims to explore the practice of public relations in a Central Asian country, Kyrgyzstan. This research analyzes the practices of public relations in Kyrgyzstan, a culture that has not been adequately studied before. Through the use of a questionnaire instrument, the researcher will survey public relations practitioners in Kyrgyzstan. Download PDF: Profile of … Continue reading Profile of Public Relations Practice in Kyrgyzstan
To find out where public relations practice in Japan is heading, the current study asks public relations experts including corporate and firm practitioners, and educators and researchers and intend to find out important PR practices in five years from now. The study employs Delphi method to obtain consensus among experts. Download PDF: Public Relations in … Continue reading Public Relations in Japan
The present study attempts to explore how multiple competitive organizations cope with the same crisis and how an organization’s crisis management influenced the others’ crisis stances and strategies. By using qualitative case study of modified framing analysis, this study analyzed 15 contextually important news stories which were selected from the Korean Integrated News Database System … Continue reading How Multiple Competitive Organizations Cope with the Same Crisis