Measurement and evaluation of communications is an enduring discussion in public relations research and practice. Recently, there has been a move to adopt business and management concepts and language in order to demonstrate the outcomes of PR activity and to demonstrate the creation of value to organizations, brands and reputation. At the recent International Public … Continue reading ROI – The Miami Debate
More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider … Continue reading International Media Analysis Made Simple
JetBlue Airways and MWW Group accepted the 2012 Big Apple’s Best Use of Research and Measurement Award for their work on “Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots”. Sponsored by the Institute for Public Relations (IPR), IPR Measurement Commission members Marianne Eisenmann, Frank Walton and Mark Weiner selected this campaign … Continue reading JetBlue, MWW Group Take a Bite Out of Big Apple Awards
In my last post, I talked about the process being used by the Coalition for Public Relations Research Standards, a process built upon the recommendations of the International Organization for Standardization. This week, I would like to discuss why we need standards, what a standard is (and is not), the benefits of standards, and the … Continue reading What are Standards for Public Relations Research, and Why Do We Need Them?
Last week, three major steps toward standards for public relations research and measurement were unveiled by the Coalition Public Relations Research Standards (CPRRS), a collaborative effort of the Council of Public Relations Firms (CPRF), the Global Alliance, the Public Relations Society of America (PRSA), the International Association for the Measurement and Evaluation of Communications (AMEC), … Continue reading Defining a Process for Public Relations Research Standards
June 2012 – Organizations engage in traditional media relations for many reasons and their objectives for analyzing the media coverage may be similarly varied. Media coverage can serve as a proxy for public perception and is relatively inexpensive and accessible. Public relations professionals apply media analysis to help demonstrate the value of PR, provide insights … Continue reading Proposed Interim Standards for Metrics in Traditional Media Analysis
Research budgets are up, organizations increasingly evaluate outcomes instead of outputs, and the way companies measure PR is related to indicators of success. These are just some of the powerful insights about what appears to be a transformation of PR measurement and evaluation provided by USC Annenberg’s Generally Accepted Practices (GAP) for Public Relations study. … Continue reading Measurement Jumps to 9% of Corporate PR Budgets
I’ve been on the front lines of PR measurement for over 10 years in my role at General Motors. In that time, I’ve sat through more vendor pitches than I care to remember and watched many squirm uncomfortably as I poked at the black box that is their particular proprietary methodology. To make matters worse, … Continue reading The Case for Standards in PR Measurement
In a Five Minutes With … discussion a year ago, Professor Tom Watson of Bournemouth University in England mentioned that he was researching the history of public relations measurement and evaluation, with a particular interest in the source of AVE – Added Value Equivalence – which he called a “persistent weed”. Next month, Tom will … Continue reading So, Where Did AVEs Come From Anyway?
As a public relations professor who teaches a research and evaluation course, I know firsthand the challenge of keeping up with research, measurement, and evaluation developments in public relations. New and improved digital metrics keep emerging. Clients and organizations are demanding greater accountability from communication initiatives. Public relations professionals and clients are advocating for the … Continue reading Resources for Public Relations Educators for Teaching Research, Measurement, and Evaluation
This paper serves as a road map to the collection of books and white papers on public relations research, measurement, and evaluation.
If you have ever wondered what the best, worst, funniest, happiest, most dramatic or insightful presentation of public relations is, PRDepiction can help answer your questions. PRDepiction, a blog devoted to the depiction of public relations in film, TV, radio and books, across all media, has just been launched. In addition to recent productions and … Continue reading PRDepiction – Media Representations of Public Relations