This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered virtually to discuss public relations in the Metaverse. The discussion was moderated by two DMRC members: IPR Trustee Heather Kernahan, CEO of Hotwire Global … Continue reading What Does the Future of the Metaverse Mean for PR?
This summary is provided by the IPR Digital Media Research Center based on the original study by The Harris Poll The Harris Poll examined Americans’ opinions and fears regarding the metaverse. A survey of 2,023 U.S. adults was conducted from March 4-6, 2022. Key Findings include: 52% of people ages 18-54 familiar with the metaverse fear that the … Continue reading Metaverse Ignites Fear
This summary is provided by IPR based on the original study by Morning Consult Morning Consult explored the public’s interest in and concerns around the metaverse. The metaverse is a computer-generated environment in which users can interact with each other via virtual reality technology. A survey of 4,420 U.S. adults was conducted from March 3-5, … Continue reading Public Opinion on the Metaverse