Tag Archives: digital communication

February 15, 2023[Research Library], OCRC - Internal Communications, Organizational Communication Research Centercluster analysis, digital communication, internal communication, internal social media, user typesOlivia K. Fajardo

This summary is provided by the IPR Organizational Communication Research Center Summary The importance of internal social media has become increasingly prominent, especially in times of remote-only working. The use of internal social media has shifted the focus of internal communication from top-down information to participation, cooperation, and dialogue. Specifically, as a form of digital networking, … Continue reading Who does (not) want to engage in internal social media? Employees’ segmentation into different user types →

October 12, 2022[Blog], DMRC - Metaverse, Latest Research Digital Media Research Centerdata privacy, digital communication, metaverseOlivia K. Fajardo

This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered virtually to discuss public relations in the Metaverse. The discussion was moderated by two DMRC members: IPR Trustee Heather Kernahan, CEO of Hotwire Global … Continue reading What Does the Future of the Metaverse Mean for PR? →

September 1, 2022[Blog], [Research Library], Agency Search, Digital Media Research Center, DMRC- Digital/Social Mediacommtech, communication technologies, digital communicationOlivia K. Fajardo

Recently, the term “CommTech” (Communication Technology) has entered the professional discourse – inspired by a related debate in marketing, called “MarTech”. The discussion goes beyond the traditional use of digital instruments and platforms, such as social media, websites or intranets for stakeholder communications. But what is the phenomenon of CommTech about, exactly? And how mature … Continue reading CommTech: Defining the Concept and Exploring the Maturity of Communication Departments and Agencies in the Field →

February 5, 2020[Blog], [Research Library], Digital Media Research Center, DMRC- Digital/Social Mediadigital communication, Engagement, public engagement, Street Team

This post, originally published in the Public Relations Journal, is provided by the IPR Street Team, a group of student writers who help IPR bring the latest research that matters to the practice. For the full study, visit the PR Journal here. Patrick D. Thelen, Ph.D. and Rita Linjuan Men, Ph.D., APR, from University of … Continue reading Strategic Use of Facebook for Public Engagement in Higher Education Institutions →

April 8, 2019[Blog], [Research Library], Digital Media Research Center, Latest Research Digital Media Research CenterAwareness, Crisis, crisis responses, Cybersecurity, digital communication, Digital media, Digital Media Research Center, Societal TrendsInstitute for Public Relations

This blog is presented by the IPR Digital Media Research Center. Lawmakers around the world are taking a severely keen interest in regulating data security and privacy. The #metoo movement created a collective realization that has empowered women everywhere to come forth and speak the truths that have been suppressed to the shadows for decades, … Continue reading The Impact of Societal Trends on Your Brand →

November 10, 2014OCRC - Leadership Communications, Organizational Communication Research Centerdigital communication, job performance, job satisfaction, leader communication, leadership-member exchange, organizational commitment, psychological empowerment, supervisor communicationSarah Jackson

Topic: Supervisor Communication; Digital Communication in the Workplace Authors, Title and Publication Hill, N., Kang, J., & Seo, M. (2014). The interactive effect of leader–member exchange and electronic communication on employee psychological empowerment and work outcomes. Leadership Quarterly, 25(4), 772-783. Summary The growth in virtual work arrangements and the increased availability of information and communication technologies have … Continue reading The Interactive Effect of Leader–Member Exchange and Electronic Communication on Employee Psychological Empowerment and Work Outcomes →

August 25, 2014OCRC - Internal Communicationscommunication channels, communication quality, Communication technology, digital communication, employee interpersonal communication, peer workplace relationship, workplace friendshipSarah Jackson

Topic: Employee Interpersonal Communication; Digital Communication in the Workplace Authors, Title and Publication Sias, P. M., Pedersen, H., Gallagher, E. B., & Kopaneva, I. (2012). Workplace friendship in the electronically connected organization. Human Communication Research, 38(3), 253-279. Summary This study examined information communication technologies and workplace friendship dynamics. The literature has identified two primary types … Continue reading Workplace Friendship in the Electronically Connected Organization →