This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered virtually to discuss public relations in the Metaverse. The discussion was moderated by two DMRC members: IPR Trustee Heather Kernahan, CEO of Hotwire Global … Continue reading What Does the Future of the Metaverse Mean for PR?
Recently, the term “CommTech” (Communication Technology) has entered the professional discourse – inspired by a related debate in marketing, called “MarTech”. The discussion goes beyond the traditional use of digital instruments and platforms, such as social media, websites or intranets for stakeholder communications. But what is the phenomenon of CommTech about, exactly? And how mature … Continue reading CommTech: Defining the Concept and Exploring the Maturity of Communication Departments and Agencies in the Field
Summary Rooted in complexity theory, the purpose of this study was to explore how communicators strategize and plan for digital social advocacy and foster long-term relationships with their publics. Complexity theory, which recognizes that linear, predictable relationships are not always possible, is proposed as an appropriate lens for investigating digital social advocacy communication where decision-making … Continue reading How to Design Social Media for Long-Term Results
This post, originally published in the Public Relations Journal, is provided by the IPR Street Team, a group of student writers who help IPR bring the latest research that matters to the practice. For the full study, visit the PR Journal here. Patrick D. Thelen, Ph.D. and Rita Linjuan Men, Ph.D., APR, from University of … Continue reading Strategic Use of Facebook for Public Engagement in Higher Education Institutions
This blog is presented by the IPR Digital Media Research Center. Lawmakers around the world are taking a severely keen interest in regulating data security and privacy. The #metoo movement created a collective realization that has empowered women everywhere to come forth and speak the truths that have been suppressed to the shadows for decades, … Continue reading The Impact of Societal Trends on Your Brand
Topic: Supervisor Communication; Digital Communication in the Workplace Authors, Title and Publication Hill, N., Kang, J., & Seo, M. (2014). The interactive effect of leader–member exchange and electronic communication on employee psychological empowerment and work outcomes. Leadership Quarterly, 25(4), 772-783. Summary The growth in virtual work arrangements and the increased availability of information and communication technologies have … Continue reading The Interactive Effect of Leader–Member Exchange and Electronic Communication on Employee Psychological Empowerment and Work Outcomes
Topic: Employee Interpersonal Communication; Digital Communication in the Workplace Authors, Title and Publication Sias, P. M., Pedersen, H., Gallagher, E. B., & Kopaneva, I. (2012). Workplace friendship in the electronically connected organization. Human Communication Research, 38(3), 253-279. Summary This study examined information communication technologies and workplace friendship dynamics. The literature has identified two primary types … Continue reading Workplace Friendship in the Electronically Connected Organization