This summary is provided by the IPR Digital Media Research Center. SummaryThis study examined the relationship cultivation strategies and disaster social media functions that China’s Fortune 500 companies used in their Weibo posts during the COVID-19 pandemic. Results showed that both relationship cultivation strategies and disaster social media functions effectively increased engagement between Chinese companies … Continue reading Relationship Cultivation and Public Engagement via Social Media During the COVID-19 Pandemic in China
Tag Archives: public engagement
This post, originally published in the Public Relations Journal, is provided by the IPR Street Team, a group of student writers who help IPR bring the latest research that matters to the practice. For the full study, visit the PR Journal here. Patrick D. Thelen, Ph.D. and Rita Linjuan Men, Ph.D., APR, from University of … Continue reading Strategic Use of Facebook for Public Engagement in Higher Education Institutions