Tag Archives: relationships

June 20, 2018[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - International, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterEngagement, International, relationships, Social NetworkingLinjuan Rita Men

Tsai, Wan-Hsiu Sunny, and Men, Rita Linjuan (2018). Social messengers as the new frontier of organization-public engagement: A WeChat study. Public Relations Review, 44(3), 419-429. https://doi.org/10.1016/j.pubrev.2018.04.004 Summary Mobile-based social messengers have overtaken social networking sites as the new frontier for organizations to engage online stakeholders. Focusing on WeChat, one of the world’s most popular social messaging … Continue reading Social Messengers are the New Frontier of Organization-Public Engagement →

April 15, 2016[Research Library], Digital Media Research Center, DMRC - EngagementEngagement, Measure, relationships, Social NetworkingSarah Jackson

Agozzino, Alisa (2015). Dialogic communication through “pinning”: An analysis of top 10 most-followed organizations’ Pinterest profiles. Public Relations Journal, 9 (3). Summary The current study aims to explore how the top 10 most-followed organizations on Pinterest (defined by Mashable) build relationships through the dialogical communication framework. The study seeks to determine the dialogic features present … Continue reading Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles. →

September 2, 2015[Research Library], Digital Media Research Center, DMRC- Digital/Social MediaEngagement, Mobile, relationshipsSarah Jackson

Avidar, Ruth; Ariel, Yaron; Malka, Vered; & Levy, C. Eilat (2015). Smartphones, publics, and OPR: Do publics want to engage? Public Relations Review, 41(2), 214-221. Summary Smartphones offer new opportunities for public-organization engagement. The current study focuses on the actual usage of smartphones, as well as users’ willingness to engage with organizations via smartphones. A … Continue reading Smartphones, Publics and OPR: Do Publics Want to Engage? →

July 14, 2015[Research Library], OCRC - Communication Behaviors, Organizational Communication Research Centerassertiveness, dyadic communication, influence, leader-member exchange, performance ratings, rational argument, relationships, subordinates, upward communications, upward influencesSarah Jackson

Topic: Leader-Member Exchange; Upward Communications Authors, Title and Publication Geertshuis, S. A., Morrison, R. L., & Cooper-Thomas, H. D. (2015). It’s not what you say, it’s the way that you say it: The mediating effect of upward influencing communications on the relationship between leader-member exchange and performance ratings. Journal of Business Communication, 52(2), 228-245. This study … Continue reading It’s Not What You Say, It’s the Way That You Say It: How Relationships Affect Performance Ratings →