Author(s), Title and Publication van Zoonen, W., Bartels, J., van Prooijen, A.-M., Schouten, A. P. (2018). Explaining online ambassadorship behaviors on Facebook and LinkedIn. Computers in Human Behavior, 87, 354-362. doi: 10.1016/j.chb.2018.05.031. Summary Through social media, employees can function as powerful brand ambassadors with everything they do and say online. The authors of the current study … Continue reading Explaining Online Ambassadorship Behaviors on Facebook and LinkedIn
