This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed how Americans of different ages use social media platforms. A survey of 5,733 U.S. adults was conducted from May 19 – Sept. 15, 2023. Key findings include:1.) 83% of respondents overall said they have used YouTube, making it the most widely … Continue reading How Americans are Using Social Media
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Author(s), Title and Publication van Zoonen, W., Bartels, J., van Prooijen, A.-M., Schouten, A. P. (2018). Explaining online ambassadorship behaviors on Facebook and LinkedIn. Computers in Human Behavior, 87, 354-362. doi: 10.1016/j.chb.2018.05.031. Summary Through social media, employees can function as powerful brand ambassadors with everything they do and say online. The authors of the current study … Continue reading Explaining Online Ambassadorship Behaviors on Facebook and LinkedIn