This blog is provided by the IPR Measurement Commission From studying communication science in the late 1980s and early 1990s, to working in the field of measurement and evaluation of public communication since the 1990s as a practitioner and educator, I have seen many fads and fundamental changes in our field. Teaching the AMEC International … Continue reading Communication Literacy: Teaching Measurement and Evaluation in Interesting Times
This blog is provided by the IPR Organizational Communication Research Center. Put “How COVID changed public relations” into Google, and there will be no end of links and references to industry perspectives and well-meant advice, from Marketing Society to PRCA, from PR Moment to Provoke Media. In July 2020, when Ana Adi and I were … Continue reading The Future of PR Isn’t What It Used to Be…
This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or … Continue reading “Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights
In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. “We should go to the Maldives together.” That is not a sentence one would expect to hear a few minutes into a conversation with a previously unknown colleague at a conference. Yet that … Continue reading How We Did It: How Data-Driven Storytelling Can Take You Around the World