Each year, the Institute for Public Relations partners with the New York Chapter of PRSA to recognize public relations campaigns with exceptional integration of research, measurement and evaluation. Of all the Big Apple Award winners, one is recognized with IPR’s “Best Use of Research, Measurement and Evaluation Award.” Addressing the challenges surrounding European women with … Continue reading HIV Campaign Recognized for Best Use of Research
Monthly Archives: June 2013
GAINESVILLE, FL – The 2013 Jack Felton Golden Ruler Award is now open for entry. The award recognizes superb examples of public relations research, measurement and evaluation. Sponsored by the Institute for Public Relations Measurement Commission, the Jack Felton Golden Ruler Award seeks to recognize research excellence in the field of public relations practice … Continue reading Apply for Jack Felton Golden Ruler Award for Excellent PR Research & Measurement →
The Institute of Public Relations awarded this paper a “Top 3 Competition Paper of Practical Significance” at the 16th International PR Research Conference (2013). More and more organizations are attempting to use social media as a public relations tool to establish and maintain good customer relations. This study explores customers’ motives for using social media, … Continue reading Customer Relations in Social Media →
This research was conducted as part of a capstone project through the M.S. in Public Relations and Corporate Communication program at New York University. Corporate social responsibility is still a relatively new corporate function that continues to evolve. As companies begin to assess and measure the effects their CSR programs have on the business’s reputation … Continue reading The Evolution of the CSR Function →
Bypassing media gatekeepers and directly reaching publics, blogs allow organizations and clients to be represented in the best possible manner. Full of opportunity, the blogosphere is also filled with competition. To use it to its full advantage, it’s important to understand how the network functions. This research explores how intermedia agenda building relates to the … Continue reading Intermedia Agenda Building of the Blogoshpere: Public Relations Role in the Network →
Introduction: The Conclave is a broad coalition of B2B and B2C companies, PR and Social Media Agencies, and Industry associations that work with paid, owned and earned social media. It initially convened in Durham, NH in October 2011 to establish standard definitions and best practices for Social Media. At that meeting it established a set … Continue reading The Conclave: Complete Social Media Measurement Standards June 2013 →
Business leaders say they want candid feedback and opinions from their employees, but for the most part, that’s too risky a proposition for the employees. We’ve all heard the reality too clearly – not a team player, being negative, fear of change. Vicki Cox Edmondson and George Munchus (2007) of the University of Alabama (Roll … Continue reading Employee Voice—Moderated by Urgency and Trust →
In my last blog entry I talked about the developmental stage of a public relations initiative or campaign. Between then and now the public relations profession lost a true giant in education and practice—Jack Felton. I’ve worked with Jack for over 15 years. He was the force behind the “Primer of Public Relations Research,” especially … Continue reading Thoughts on the Passing of Jack Felton →
GAINESVILLE, FL – Sarab Kochhar, a Ph.D. student at the University of Florida, started working this month as the 2013 Ketchum Excellence in Public Relations Research Award winner. Kochhar said her 10-week internship with Ketchum’s Global Research and Analytics office in New York City has already provided her with new insights into her field of … Continue reading University of Florida Ph.D. Student Wins 2013 Ketchum Excellence in Public Relations Research Award →
Social media measurement can be fairly simple or highly complex depending on one’s organizational goals and objectives. But with hundreds of tools, thousands of metrics and all too many self-identified measurement gurus, public relations professionals are struggling through a maze of options, unsure of which really matter. This paper combines a review of some key … Continue reading Social Media Measurement: A Step-By-Step Approach →
GAINESVILLE, FL –Business leaders can find new insights on what to expect from their employee communications programs in a new study entitled, “Best-In-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders.” Created by the Institute for Public Relations’ Commission on Organizational Communication and conducted by KRC Research, the study features in-depth interviews … Continue reading What business leaders should expect of their employee communications programs →
It stands to reason, and many studies have shown, that employees who are proud of their company are more engaged, stay longer and work harder. They improve innovation, productivity, safety and shareholder returns. My own company’s recent employee satisfaction survey showed a strong link between employees’ level of pride and their willingness to go “above … Continue reading Employment Brands – To Thine Own Self Be True →