This blog is provided by the IPR Center for Diversity, Equity, and Inclusion In the last few years, the United Nations named gender equality as the fifth of 17 Sustainable Development Goals (SDG). Additionally, the #Metoo social movement brought deep-rooted gender discrimination issues back into the arena, specifically in regard to the business environment. The … Continue reading Assessing and Advancing Gender Equality in Communications
Empirical results from the European Communication Monitor and the Latin American Communication Monitor During our twelve years of studying the annual status of the profession through the European Communication Monitor and the Latin American Communication Monitor, we have also painted a picture of the gender issues in public relations and communication management practice. Firstly, the … Continue reading Fact or Fiction: Rewriting the Text on Gender Inequalities in Communication Management
Why should communicators spend time and money on measurement? At least two reasons are frequently mentioned in theory and practice alike: doing things right and doing the right thing. First of all, effective management has to rely on up-to-date data. How do audiences use different media? Which social media influencers are relevant for our firm’s … Continue reading Are Organizational Goals Really Top of Mind for Communication Professionals? Insights from the Global Communication Monitor
Navarro, Cristina, Moreno, Angeles, & Al-Sumait, Fahed (2017). Social media expectations between public relations professionals and their stakeholders: Results of the ComGap study in Spain. Public Relations Review, 43(4), 700-708. Summary Despite the massive incorporation of social media into communication strategies, there is still much that we do not know about the type of content … Continue reading Social Media Expectations Between PR Professionals and Their Stakeholders: Results of the ComGap Study in Spain
Abstract: In this quantitative research study, the future of public relations practice and study is explored through the lens of professionalization and social roles. Specifically, this study evaluates the relationship between professionalization and social roles of public relations professionals. A survey of public relations professionals is used to build and test a model of professionalization and … Continue reading An Intertwined Future: Exploring the Relationship between the Levels of Professionalization and Social Roles of Public Relations Professionals