MuckRack analyzed the current responsibilities of public relations professionals and expectations for the upcoming business year. A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. 7 – Oct. 26, 2023. Key findings include: 1.) 68% of all leaders surveyed said their role is a mix of marketing and communication. … Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond
Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations. Key findings include: 1.) … Continue reading How Social Media Can Impact ROI in 2024
PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific. Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023. Key findings include: 1.) 66% of respondents did not report receiving any backlash from key stakeholders regarding their ESG agendas. … Continue reading ESG Emerges As Key Driver For Empowered Asia-Pacific Comms Leaders
This summary is provided by the IPR Organizational Communication Research Center Dr. Hilke Steenkamp and Dr. Ganga Dhanesh examined strategies used by organizations to maintain relationships with employees over remote or hybrid working during the COVID-19 pandemic. The researchers conducted 13 in-depth interviews with communications and human resources leaders from 10 companies in best employer … Continue reading Cultivating Relationships with Employees through Care during Remote Work in a Crisis
The future of PR is… …wide open, and to be made by us Turbulent times require calm and collected communicators. Our troubled, post-COVID, conflict- and crisis-ridden times are thus often described as an opportunity for effective communicators to build better relations between organisations and their stakeholders. At the same time, polarised partisan public spheres are … Continue reading The Future of Socially Responsible Public Relations
This summary is provided by the IPR Organizational Communication Research Center Dr. Simon Sauter and Dr. Marc Jungblut examined how public stances taken by CEOs impact perceptions of corporate reputation. An online survey of 330 participants was conducted in German from May 2021 to June 2021. Key findings include: 1.) Participants who opposed the CEO’s … Continue reading What Happens When a CEO Takes a Public Socio-Political Stance?
Fueled by advances in digital tools and artificial intelligence (AI), public relations is transforming into a data-driven practice. Communicators must curate, analyze, and draw insight from disparate streams of data to inform decisions relevant to organizations and society. This rapid evolution demands an equally quick adaptation from communicators, who have indicated they want more training … Continue reading How to Foster Discovery and Innovation Through Data Among PR Teams
This blog is provided by the IPR Organizational Communication Resource Center. A lot is written about the value of supervisors in informing, engaging, and managing staff for productivity and organizational success. The importance of involving managers to get messages delivered to staff is also given significant attention. However, strengthening how firms can enlist, empower and … Continue reading Making or Breaking Employee Experience: Why the Role of Line Manager is More Important Than Ever
This blog is provided by the IPR Organizational Communication Research Center In 2019, there was $431.43 billion in charitable giving – the second highest amount ever recorded (Giving USA, 2020). Included in this figure is the amount given to education, which increased by 10% between 2017-2019. One key audience for charitable giving to education is … Continue reading How to Cultivate Engaged Alumni? Insights for Internal Communication
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion In the last few years, the United Nations named gender equality as the fifth of 17 Sustainable Development Goals (SDG). Additionally, the #Metoo social movement brought deep-rooted gender discrimination issues back into the arena, specifically in regard to the business environment. The … Continue reading Assessing and Advancing Gender Equality in Communications
Author(s), Title and Publication Tucker, D. A., Yeow, P., & Viki, G. T. (2013). Communicating during organizational change using social accounts: The importance of ideological accounts. Management Communication Quarterly, 27(2), 184-209. Summary This study explored how organizations undergoing change explain change-related decision to their employees, and the impacts of different communication methods on employees’ trust … Continue reading Communicating During Organizational Change Using Social Accounts: The Importance of Ideological Accounts