Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices. While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field. In August, the … Continue reading Latest Evaluation Models – UK Government Evaluation Cycle, EU Guidelines, and More
This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November There have been major advances in measurement and evaluation (M&E) in terms of the technology and tools available, which now include no-cost web analytics tools such as Google Analytics (basic version) and low-cost applications such as Hootsuite for … Continue reading Avoiding “Substitution Error” to Get Past Half-Way M&E
This blog post is presented by the IPR Commission on Measurement and Evaluation. Evaluation has been on the lips of industry leaders and academics in public relations for more than four decades, as reported in a historical analysis by Fraser Likely and Tom Watson (2013). But, despite this, a number of surveys and studies have … Continue reading New Insights into Evaluation Stasis – Food for Thought
Why should communicators spend time and money on measurement? At least two reasons are frequently mentioned in theory and practice alike: doing things right and doing the right thing. First of all, effective management has to rely on up-to-date data. How do audiences use different media? Which social media influencers are relevant for our firm’s … Continue reading Are Organizational Goals Really Top of Mind for Communication Professionals? Insights from the Global Communication Monitor
2007 – Industry and professional studies show that public relations and corporate communication practitioners continue to not use research to plan and measure their activities in a majority of cases despite management demand. The reasons advanced for this are primarily lack of budget and lack of time to undertake research. This paper argues that there … Continue reading The Fork in the Road of Media and Communication Theory and Practice