Tag Archives: measurement and evaluation

This blog is provided by the IPR Measurement Commission based on the original article in Public Relations Review. Measurement and evaluation (M&E) have long been said to be the “Holy Grail” in public relations. And the development of professional standards for M&E may be one of the most promising ways to advance public relations practice. Hence, … Continue reading Tracing the ‘March to Standards’ in PR Measurement and Evaluation

This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November There have been major advances in measurement and evaluation (M&E) in terms of the technology and tools available, which now include no-cost web analytics tools such as Google Analytics (basic version) and low-cost applications such as Hootsuite for … Continue reading Avoiding “Substitution Error” to Get Past Half-Way M&E

With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business leaders. Workplace dynamics and culture … Continue reading It’s the Best Time for Internal Communicators!