In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees discussing a hard-fought lesson or triumph that helped to mold or change their career. We’re living through a surreal global health crisis that is testing all of us personally and professionally. Knowledge and skills in risk and crisis communication have become essential. For leaders, … Continue reading Lessons Earned: Leadership in a Pandemic Through the Lens of Higher Education
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All posts by Juan-Carlos Molleda
The Global Alliance for Public Relations and Communication Management (GA) hosted its 2018 World Public Relations Forum on April 22-24 in Oslo, Norway. The gathering included more than 40 speakers and the participation of delegates from 44 countries. The Institute for Public Relations is a member of the GA. I was there and represented the … Continue reading 12 Takeaways from the 2018 World Public Relations Forum in Oslo →
How is public relations studied and practiced around the globe is a question that always fascinates scholars and professionals. Major professional associations of Latin America, Portugal, and Spain will host the First Ibero-American Summit of Strategic Communication (CIBECOM), April 5-7, in Miami (see video). The Institute for Public Relations (IPR) is supporting the summit and … Continue reading IPR Supports Multinational Communication Conference for Ibero-American Senior Managers →
The contributions of IPR to international public relations began long before the organization started sponsoring multinational research or hosting events outside the United States. Many of my colleagues and their students across the world have accessed, used, and distributed contents available on the Institute’s website. Recently, this global outreach has been expanded with the Research … Continue reading Scholarship Across Borders: IPR’s Contributions to the Global Profession →
For the first time in 17 years and 20 national elections, the Venezuelan opposition overwhelmingly won two-thirds (112/167) of the National Assembly’s seats with a noticeable participation of 75% of voters on Sunday, December 6, 2015. The political event is not only, as The New York Times highlights, a rare victory, but also an example … Continue reading Digital Communications Aid a Dying Democracy in Latin America →
Abstract: In this quantitative research study, the future of public relations practice and study is explored through the lens of professionalization and social roles. Specifically, this study evaluates the relationship between professionalization and social roles of public relations professionals. A survey of public relations professionals is used to build and test a model of professionalization and … Continue reading An Intertwined Future: Exploring the Relationship between the Levels of Professionalization and Social Roles of Public Relations Professionals →
For 15 years, I studied transnational crises from a theoretical perspective, which I have come to refer to as cross-national conflict shifts (CNCS). In that time, I never experienced a corporate crisis – caused by the decisions and actions of a global corporation – as full-blown as the case of the Volkswagen Group (VW). I … Continue reading Volkswagen’s Transnational Crisis │ In Full-Speed Mode →
In the United States, we can publicly develop campaigns related to mental illnesses such as depression. Powerful and moving testimonials from family members, friends, and doctors of persons living with depression can each provide awareness for campaigns. Personal stories on the travails and successes of living with a mental illness, will garner empathy towards the … Continue reading Five Steps for Localizing Your Campaign →
Many types of organizations virtually and physically interact and communicate with publics and/or audiences outside their own country of origin to build a dynamic set of relationships. Trade, direct foreign investment, political coalitions, worthy global causes, information flow, and social networking, among other phenomena, are increasing the complexity of these relationships dramatically. The purpose of … Continue reading Global Public Relations →
The purpose of this study is to identify and content analyze the stream of trade and academic publications on international public relations or related materials published by selected U.S. and U.K. academic journals, the Institute for Public Relations’ online publications and international association publications (i.e., IABC-IPRA) from 1990 to 2005. Because of the constant expansion … Continue reading Global, International, Comparative and Regional Public Relations Knowledge from 1990 to 2005 →