This summary is provided by the IPR Digital Media Research Center Summary This study examined the influence of social ties on individuals’ civic engagement on Facebook. An experiment was used to explore the impact of strong social ties (e.g., parents, extended family, and/or close friends) and weak social ties on individuals’ intentions to participate in … Continue reading The Effects of Social Ties on Campaign Engagement
This paper appears courtesy of Dr. Linda Hon (University of Florida) and originally appeared in the December issue of the Public Relations Review. Download full paper: Social Media Framing Within the Million Hoodies Movement for Justice (PDF) Hallahan’s (1999) overview of framing and its applications laid the groundwork for how seven models of framing could be … Continue reading Social Media Framing Within the Million Hoodies Movement for Justice
A valid measurement scale for organization-public relationships can offer practitioners and scholars a way to measure the relationship as it develops. This study examines the measurement of organization-public relationship by testing measures on one organization and a key public in an Eastern culture, South Korea. Measurement of Organization- Public Relationships