This post is provided by the IPR Organizational Communication Research Center. Organizations are increasingly adopting an integrated approach to internal and external communication, but many practitioners insist on treating internal stakeholders as a distinct audience, which means external content alone is not enough to respond to their needs. These are some of the findings from The … Continue reading The Intersection of Internal and External Communication
This post is provided by the IPR Organizational Research Communication Center. Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to the internal communication practice. IC Kollectif’s recent report, The Next Level: The Business Value of Good Internal Communication investigates how leading in-house … Continue reading Linking Internal Communication to Business Results
Recent research has shown that there’s a critical need for many communication professionals to convince executives and senior management of their capacity to deliver business value. This fact is highlighted in The Licence to Operate, the first installment of a new research brief series by IC Kollectif, which also reports that while an increasing number of … Continue reading How to Get the Coveted Licence to Operate
This blog is presented by the IPR Organizational Communication Research Center. A new global report produced by IC Kollectif reviews how business leaders perceive internal communication, looks closely at the reality of the practice inside companies and explores how IC professionals can better position themselves as trusted advisors and key business enablers. The Next Level draws on … Continue reading The Next Level: The Business Value of Good Internal Communication
The internal communication profession faces turbulent times and the role of IC practitioners may well be at a turning point. Caught between multiple increasing challenges brought about by the impact of technology, the convergence and integration of communication disciplines and over-riding agendas like employee engagement and advocacy, the profession must dig deep for insights and … Continue reading Disrupting the Function of Internal Communication: A Global Perspective