This summary is provided by the IPR Organizational Communication Research Center. PwC assessed the role and importance of trust in business. A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, 2023. Key findings include: — 91% of business executives said their ability to build and maintain trust improves the bottom … Continue reading How Brand Trust Impacts the Bottom Line
This summary is provided by the IPR Organizational Communication Research Center. Dr. Cen April Yue examined how employees’ perceptions of organizations’ use of bridging and buffering public relations strategies affected their positive responses to organizational change. Bridging strategies are relationship-focused and speak to an organization’s sincerity in narrowing the gaps between the positions of the … Continue reading Fostering Positive Reactions to Change
This summary is provided by the IPR Organizational Communication Research Center The original study by Morning Consult can be found here Morning Consult examined workers’ priorities, work preferences, and lifestyles. Researchers then separated workers into five distinct types, which provide insight into their values and preferred work environments. A survey of 6,610 U.S. adults was … Continue reading The Five Types of Workers in the New Normal
Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected three new Directors for the IPR Commissions and Centers for Excellence. The Directors help guide the mission, research, and strategy of each of these centers based on critically important long-term areas of interest determined by Trustees. “We are thrilled with the election … Continue reading The Institute for Public Relations Announces Three New Directors of its IPR Commissions and Centers for Excellence
This summary is provided by the IPR Organizational Communication Research Center. Summary This study explored the effects of social media on employees’ work behavior. Researchers defined communication via social media as employees’ active communication behavior, such as conversing with colleagues and friends on social media platforms. Passive communication behaviors, such as browsing web pages and … Continue reading Does Employee Social Media Use Lead to Productivity or Fatigue?
This blog is provided by the IPR Organizational Communication Research Center In 2019, there was $431.43 billion in charitable giving – the second highest amount ever recorded (Giving USA, 2020). Included in this figure is the amount given to education, which increased by 10% between 2017-2019. One key audience for charitable giving to education is … Continue reading How to Cultivate Engaged Alumni? Insights for Internal Communication
This blog summary is provided by the IPR Organizational Communication Research Center As we seek to further our understanding of the communication-related factors that bring out the best and the worst in employees, one model from the management literature offers promise. The job demands-resources (JD-R) model is gaining momentum among communication scholars, and for good … Continue reading Linking Communication to Job Demands and Resources
Following the first two Institute for Public Relations (IPR)/Peppercomm COVID-19 studies, which focused on initial understanding of the organizational responses and employee perceptions of the pandemic, the third installment is a collection of qualitative assessments from the perspectives of communications leaders on where we are and what’s next. In addition, the current racial unrest triggered … Continue reading In Search For the Truth, “Meaning” Matters Most: Delving Deeper Into Covid-19 And Racial Inequity
Think about the last time you were in a situation where you were unsure if the person you were talking to was truly listening to what you had to say. Were you talking to a colleague or maybe a partner or a supervisor? And did their nonverbal cues demonstrate a lack of active listening? How … Continue reading How Do We Learn to Actively Listen? A Challenge to All of Us to be More Present with our Dialogic Partners
This blog post is provided by the IPR Organizational Communication Research Center. When internal communication is leveraged, it can elevate employees and help them thrive while driving business results. The optimal internal communication program does not simply provide free lunches or employee events; the needs of employees are more complex than that. To understand what … Continue reading The Winning Formula for Internal Communication
Effective communication of a company’s CSR initiatives contributes to the mutually beneficial relationships that it can develop with its internal and external stakeholders (Kim & Ferguson, 2018). The existing CSR research either examined CSR communication as merely a strategic tool used to enhance corporate reputation or investigated the political role that a company can play … Continue reading Eight Best Practices for Linking CSR to Corporate Reputation
This post is provided by the IPR Organizational Communication Research Center. Organizations are increasingly adopting an integrated approach to internal and external communication, but many practitioners insist on treating internal stakeholders as a distinct audience, which means external content alone is not enough to respond to their needs. These are some of the findings from The … Continue reading The Intersection of Internal and External Communication
Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying. For this reason, the Centre for Employee Relations & Communication (CERC) at IULM University carried out a research … Continue reading Five Insights that Each CEO Must Know about Employee Engagement
This post is provided by the IPR Organizational Research Communication Center. Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to the internal communication practice. IC Kollectif’s recent report, The Next Level: The Business Value of Good Internal Communication investigates how leading in-house … Continue reading Linking Internal Communication to Business Results
This post is provided by the IPR Organizational Communication Research Center. Summary The ability to humorously interact with others at work is often considered an essential skill for organizational leaders. In general terms, humor refers to an individual’s tendency to amuse others through the use or display of behaviors, attitudes, and abilities. Although a large percentage … Continue reading Supervisor Humor Styles and Employee Advocacy: A Serial Mediation Model