Tag Archives: communication measurement

This post is provided by the IPR Organizational Research Communication Center.  Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to the internal communication practice. IC Kollectif’s recent report, The Next Level: The Business Value of Good Internal Communication investigates how leading in-house … Continue reading Linking Internal Communication to Business Results

This post is written by the 2017 IPR Don Bartholomew Award For Excellence in Research winner, sponsored by  Download the full study here.  What is the current state of nonprofits’ public relations measurement and evaluation? How can we better measure and evaluate communication as well as better use findings? This paper provides an accessible, yet comprehensive introduction … Continue reading A Guide: How Nonprofits Can Better Use Measurement