All posts by Marianne Eisenmann
Most of us in public relations have heard the claim that publicity, or earned media, has greater credibility than a paid advertisement. Consider what the author (Wynne) of a 2014 Forbes article titled “The Real Difference between PR and Advertising” wrote: “Advertising is paid media, public relations is earned media. This means you convince reporters or … Continue reading Is Earned Media More Credible than Advertising?
The purpose of this research is twofold: (1) to test the reliability of the proposed media standards based upon a content analysis of a randomly selected sample of media coverage; and (2) to provide a “ready-made” set of tools in the form of a tested and effective media coding guidebook and coding instructions to enable … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Standards for Traditional Media
Assigning specific value to work in public relations is never simple. The challenges were under a spotlight at the recent Summit on Measurement organized by the International Association for the Measurement and Evaluation of Communications (AMEC), where delegates from 35 countries shared, discussed and debated strategies to provide meaningful measurement. As a member of the … Continue reading Are We Measuring the Right Things?
PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)
June 2012 – Organizations engage in traditional media relations for many reasons and their objectives for analyzing the media coverage may be similarly varied. Media coverage can serve as a proxy for public perception and is relatively inexpensive and accessible. Public relations professionals apply media analysis to help demonstrate the value of PR, provide insights … Continue reading Proposed Interim Standards for Metrics in Traditional Media Analysis
2007 – A number of tools and methodologies have been developed in recent years to measure the impact of public relations programs through media coverage, key audience perceptions and increasingly, return on investment. However, measurement for some specific elements of the PR mix such as speaking opportunities remain more elusive. Yet in this era of … Continue reading Measuring the Effectiveness of Speakers Programs