This blog is provided by the IPR Measurement Commission. A series of questions have begun percolating in my head, now that I’ve moved from consulting to teaching full-time. Not least of these questions reflects the ongoing battle to encourage public relations professionals to embrace PR Measurement as an essential component of our practice. This battle … Continue reading How Should We Teach Public Relations Measurement?
PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)