NielsenIQ examined how consumer shopping habits have changed over time, and what organizations should anticipate heading into 2025. An online survey of more than 17,000 consumers was conducted in June and July 2024 in 23 countries. Key findings include: 1.) 32% of consumers said their financial position has worsened in the past year. – The … Continue reading What Consumer Habits Should Organizations Pay Attention to?
IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. Nielsen studied advertising spend on diversity and inclusion (D&I) and impacts of advertising on Spanish Language networks (S&L). A review of census bureau data and past Nielsen … Continue reading Understanding Ad ROI on Diversity, Inclusion, and Spanish Language Networks
Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. Nearly 450,000 primetime ads on broadcast and cable TV were analyzed in February 2021. Key findings include:1.) 26% of Americans are living with a disability.— Only 1% of ads studied included representation of disability-related themes, visuals, or topics.2.) 3% of the $57 … Continue reading Visibility of Disability: Portrayals of Disability in Advertising