Tag Archives: consumers

Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences? It shouldn’t. For healthcare professionals, this means that social media is no longer the domain of the doctor, physician’s assistant, or nurse — it’s now an extension of our healthcare system in … Continue reading Healthcare, Social Media, and Ever-Changing Consumer Expectations

Author(s), Title and Publication Opitz, M., Chaudhri, V., & Wang, Y. (2018). Employee social-mediated crisis communication as opportunity or threat?. Corporate Communications: An International Journal, 23(1), 66. doi:10.1108/CCIJ-07-2017-0069. Summary The ubiquity of social media has given way to a marked paradigm shift in organizational crisis communication. Whether through LinkedIn, Twitter, or Facebook, employees of organizations … Continue reading Why Companies Should Enlist Employees in Crisis-Management Preparation