The Institute for Public Relations (IPR) and the International Association for Measurement and Evaluation of Communication (AMEC) announced the 3rd European Summit on Measurement will be in Lisbon, Portugal, from June 8-10, 2011.
- Home
- Registration Open for 3rd European Summit on Measurement
All posts by Robert W. Grupp
I had the privilege of chairing the Grunig Lecture on Sunday afternoon, October 17, in Washington DC. This was the third in a series of lectures by major figures in public relations practice or education, addressing topics of importance to our profession. This year, PRSA joined the Institute for Public Relations and the University of … Continue reading Excellence Theory 2010 →
The Institute for Public Relations Commission on Measurement and Evaluation has taken a strong stand against using Advertising Value Equivalency (AVE) as a measure of value in public relations.
The Institute for Public Relations and its Commission on Public Relations Measurement and Evaluation today announced that Northwestern Mutual and agency partners Gagen MacDonald and EMPA will receive the 2010 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation.
More than 70 public relations professionals, academics and measurement experts gathered in Portsmouth, NH on October 6-8 for the Institute’s 8th annual Summit on Measurement. If you want the links and highlights, visit the social media hub created for the event by Tim Marklein and his digital team at Weber Shandwick. More on the Barcelona … Continue reading The 8th North American Summit on Measurement →
The Institute for Public Relations announced today that Maureen Taylor, PhD of the University of Oklahoma will receive the 2010 Pathfinder Award, the Institute’s highest academic honor.
[Editor’s Note: In PR education, NYU believes that its Master of Science in Public Relations gives communication professionals an important, differentiating credential in the competitive landscape. NYU’s School of Continuing and Professional Studies, working in conjunction with executives from companies including some represented on the IPR Board of Trustees, has crafted a curriculum that includes … Continue reading When is CSR a manifestation of corporate lip service and political correctness? →
On the heels of the Tiger Woods scandal last April and only days before the BP rig explosion and oil spill, the Economist ran a story calling attention to the fact that brand-threatening scandals are becoming a regular feature of the corporate landscape. This, the Economist said, is because of “a toxic (sic) mixture of … Continue reading Never Waste a Crisis →
Leaders in the field of public relations representing companies and clients in more than a dozen countries have agreed to new global standards for measuring and evaluating the results of their work.
In order to better understand the user requirements of the Institute for Public Relations website, our partner Prescient Digital Media conducted an online survey with IPR users and key stakeholders during early June. I say “many thanks” to the 120 people who completed the survey. The feedback provides a holistic view of our current website … Continue reading IPR Website Survey Results →
The Institute for Public Relations’ BledCom Special Prize was awarded to Bo Laursen and Chiara Valentini, both of the University of Aarhus, Denmark, for best new research on government communication. The award was presented at BledCom2010, an international public relations research symposium at Lake Bled, Slovenia.
The Barcelona Declaration of Research Principles Barcelona Declaration of Measurement Principles slides (PDF) A new declaration of standards and practices to guide measurement and evaluation of public relations was discussed in Barcelona this week and adopted by delegates attending at the 2nd European Summit on Measurement, organized by AMEC and the Institute for Public Relations. … Continue reading The Barcelona Declaration of Research Principles →