This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops, vacation homes, and residences, communication leaders worried about company culture even as overall productivity exceeded expectations. A pertinent question, however, was tactical rather than strategic in nature: … Continue reading Measurement Digest: Measuring Internal Communication
This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. It’s hard to imagine 2004. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time. I met Katie Paine, Dr. Don Wright, and countless other … Continue reading Measurement Commission at 25
This blog is provided by the IPR Measurement Commission. A series of questions have begun percolating in my head, now that I’ve moved from consulting to teaching full-time. Not least of these questions reflects the ongoing battle to encourage public relations professionals to embrace PR Measurement as an essential component of our practice. This battle … Continue reading How Should We Teach Public Relations Measurement?
SUMMARY Company A, a financial institution, grew and diversified in the late 1990s and early 2000s. When recession and turmoil in the financial markets hit midway through 2007, it was forced to take rapid and drastic action in order to survive or potentially be acquired. This case study examines how Company A used media measurement … Continue reading Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program
Not everything that can be counted counts. Not everything that counts can be counted. William Bruce Cameron Historically, marketing functions needed to be far more sophisticated in measuring the impact of their activities than their colleagues in corporate communications, including internal communications. Marketing campaigns have been subject to much more scrutiny from the boardroom due … Continue reading Corporate Communications Counts and Can Be Counted
This guest blog post is written by Sean Williams in response to Dr. Ana Tkalac’s original post “Nobody’s Baby” and Ward White’s follow-up commentary. Internal communication is frequently seen as of lesser value to organizations than external communication. IC professionals typically earn less, are at lower pay grades and struggle to transition to other PR disciplines. … Continue reading Sean Williams’ Response to “Nobody’s Baby” and Other Thoughts on Internal Communication
Resolved: Whether in internal communication, PR measurement or strategic communications, we will be fearless, ruled by the right thing to do rather than the facile, easy or merely expedient. Therefore: As experts in communication (not merely PR or marketing), we will have facts and data at our disposal to support our strategies and tactics. We … Continue reading Fearless is PR in the Face of Challenge
The Institute of Public Relations awarded this paper a “Top 3 Competition Paper of Practical Significance” at the 16th International PR Research Conference (2013). This research-in-progress seeks to uncover a deeper understanding of how influence works online, and how we might measure influence beyond the outputs and outtakes. In this literature review, several salient themes … Continue reading Is that all there is? A literature review and potential approach to measuring influence in social media