When I planned the six volumes of the National Perspectives on the Development of Public Relations: Other Voices series in 2013, a volume on North America was not initially included in the publishing schedule. My view was that the region’s PR history had been covered adequately in existing texts and journal articles. As the series … Continue reading Revising PR’s history in North America
Measurement and evaluation of communications is an enduring discussion in public relations research and practice. Recently, there has been a move to adopt business and management concepts and language in order to demonstrate the outcomes of PR activity and to demonstrate the creation of value to organizations, brands and reputation. At the recent International Public … Continue reading ROI – The Miami Debate
This paper reports a case study of a single UK charity and explores, using document analysis and phone interviews with supporter-stakeholders, their perceptions of the impact of commercial trading upon the organization’s reputation as well as their relationship and level of engagement with the organization. Communicating Dual Citizenship
This Institute-sponsored research probes the knowledge, skills, relationships, 360-degree vision, and managerial abilities that senior communications professionals will need in five years’ time, and what it takes to prepare the next generation of leaders in globally integrated organizations. Download PDF: The Senior Communicator of the Future – Competencies and Training Needs