This post is written by the 2017 IPR Don Bartholomew Award For Excellence in Research winner, sponsored by Download the full study here. What is the current state of nonprofits’ public relations measurement and evaluation? How can we better measure and evaluate communication as well as better use findings? This paper provides an accessible, yet comprehensive introduction … Continue reading A Guide: How Nonprofits Can Better Use Measurement
Here are three quick tips on how to easily expand your PR measurement program outside of your home country. Getting started with international communications measurement can be a daunting task—it is certainly going to increase your costs, and barriers are not insignificant. But it is very doable if you take it in baby steps: Step … Continue reading How to Get Started With International Communications Measurement: 3 Baby Steps
Just getting starting in evaluating risk communication? Here are five basic but vital tips: 1. Measure before and after. The key to being able to attribute change in attitude or behavior is knowing levels of awareness, understanding, and behavioral intent before you start your campaign. You need a benchmark against which to compare the same … Continue reading 5 Quick Beginner’s Tips to Improve Risk Communication Measurement
Get over your fear of data. Instead, master it, dominate it, and bend it to your will. Tame your data and it can be your ticket to stardom. Tip #1: Focus on the story. You’re probably the creative type and hate numbers, so forget the data itself and focus instead on the story that needs … Continue reading Make Data Work For You: 4 Quick Tips
If you’re trying to get started in measurement, you need these 12 checklists. Sorry, no partridges or pear trees, but we can promise more efficiency, bigger budgets, and maybe a raise if you use all of them. Getting started in communications measurement and evaluation can be slow and frustrating. It helps to have a handy … Continue reading A Special Gift for Measurement Beginners: The 12 Checklists of Christmas
Events and experiential marketing often mean big budgets devoted to unfamiliar territory. Which are two very good reasons to have solid measurement in place. Here are four quick tips to help you do just that: 1. Put measurement in your budget up front. I can’t tell you how many events and campaigns I’ve had to … Continue reading 4 Quick Tips for Measuring Events and Experiential Marketing
Just getting started in measuring your internal communications? Here are four quick and easy tips that will save you time and aggravation. Plan ahead Change takes time. Research does too. So if you want to measure change in morale, shifts in perceptions, or even understanding of strategy, it will take at least a quarter if … Continue reading 4 Quick Tips to Get Started Measuring Internal, Organizational, and Employee Communications
This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director. In an age of disinformation and filter bubbles, navigating a fragmented and disrupted media landscape requires, more than ever before, a finely tuned moral compass. So where does that leave the ethical communicator? The birth … Continue reading Do the Right Thing
This blog is presented by the IPR Measurement Commission. “Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation” examines the characteristics, objectives, and practices of 20 chief communication officers (CCOs) with successful measurement and evaluation programs. The complete study was published November 1, 2018, by the International Journal of Strategic Communication. … Continue reading New Research Maps Road to Success for Top CCOs
This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission. Despite the many efforts to define standards, despite the Barcelona Principles 1.0 and 2. etc., in practical, day-to-day application, media measurement and evaluation has remained a largely theory-free zone. While that is understandable—communication … Continue reading The Lack of Real Intelligence in Media Intelligence
This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission Virtual reality (VR) and augmented reality (AR) are considered innovations mainly because their applications, although known, haven’t yet made it into the mainstream in a significant way. AR and VR are intended to … Continue reading How to Evaluate Virtual Reality and Augmented Reality
This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission Sue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” This article is not about the idea or … Continue reading Studying Corporate Reputation: As Easy as ABC