As PR professionals, we are always facing the next campaign to change the hearts and minds of our constituencies, and indeed, we are always looking for ways to be more effective in changing the behaviors of our target audiences.
Tak
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The European Communication Monitor (ECM) is an annual longitudinal trans-national survey of European communications professionals, first carried out in 2007. It describes itself
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Back in 2010 IPR published this post written by me titled, “Global Stakeholder Relationship Governance.” Four years later, Palgrave Macmillan has just published this new book, “Global Stakeholder Relationships Governance: An Infrastruc
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My first dabble in collaboration on a global scale with stakeholders came with the Global Alliance for Public Relations and Communication Management (GA) tackling the issue of ethics by researching whether a global code of ethics was fe
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Determining how to best handle Wikipedia entries when you are in public relations remains challenging. Wikipedia articles continue to load at the top in search results as Wikipedia remains the sixth most popular website in the world. This makes it a site not to be ignored, and the impact of Wikipedia can be
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I’m in the midst of a great pedagogical adventure. I’m teaching the language of business to public relations majors.
I began my career as a financial analyst in the oil industry. When I later transitioned into public relations
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FleishmanHillard President & CEO Dave Senay, who has worked across multiple communication practices throughout several regions of the world, said his “Ethics as Culture” presentation for the Sixth Annual Grunig Lecture might be his most important yet.
“I want to encourage you to Tweet and video and photo and post your hearts out,” he said. “Let’s get this thing trending.”
The following are
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This month, four major corporations – GE, GM, McDonald’s USA and Southwest Airlines – adopted a set of interim metrics proposed by the Coalition for Public Re
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