Many have commented on Paul Holmes’s call to put “big data at the center.” Paul is one of the luminaries of our industry, and I agree with him completely on this point. However, I would broaden it to include data in general.
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The value of employees as the company’s communication assets can never be underestimated, especially in today’s social media era when employees possess numerous tools to initiate conversations about the company in the public domain 24-7. Simply, how the employees feel about the co
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Research from Professor Tom Watson of Bournemouth University in England places the emergence of AVEs to about 80 years ago. He recently published his research in Public Relations Review from where you can obtain a full copy of his paper. This is a summary of how AVEs emerged
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Dr Mary Welch is a Senior Lecturer in Communication Management in Lancashire Business School, University of Central Lancashire, Preston, UK
A generalist versus specialist debate is rumbling in academic circles.
One camp believes that public relations and communication management (PR&CM) education can eq
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In a previous blog I wrote about the lack of good, basic secondary research being conducted and made available. This is often due to the proprietary n
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Each year, the Institute for Public Relations partners with the New York Chapter of PRSA to recognize public relations campaigns with exceptional integration of research, measurement and evaluation. Of all the Big Apple Award winners, one is recognized with IPR’s “Best Use of Research, Measurement and Evaluation Award.”
Addressing the challenges surrounding European women with HIV through the “...
This research was conducted as part of a capstone project through the M.S. in Public Relations and Corporate Communication program at New York University.
Corporate social responsibility is still a r
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Business leaders say they want candid feedback and opinions from their employees, but for the most part, that’s too risky a proposition for the employees. We’ve all heard the reality too clearly – not a team player, being negative, fear of change. Vicki Cox Edmondson and George Munchus (2007) of the Universi
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In my last blog entry I talked about the developmental stage of a public relations initiative or campaign. Between then and now the public relations profession lost
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