Empirical results from the European Communication Monitor and the Latin American Communication Monitor
During our twelve years of studying the annual stat
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“We are undergoing a revolution in human communication.”
So begins the first chapter of a new book authored by more than 30 Page Society members about the multitude of ways that revolution is influencing the role of the CCO and of enterprise communication in general.
Based
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This blog post is based on a recent article “Communication Evaluation and Measurement: Connecting Research to Practice” by Dr. Alexander Buhmann, Fraser Likely and Dr. David Geddes of the Task Force on Standardization of Communication Planning/Objective Setting and Evaluation/Measurement Models. For the full article, visit the ...
Every PR department has a “tool” and every communications executive has data…usually too much data. With the advent of accessible technology for real-time content streaming and do-it-yourself analytics, more and more professional communicators have evolved beyond the “why measure?” to “what’s the best way to measure?” and “how
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This post appears courtesy of Weber Shandwick. The full study, Battle of the Wallets: The Changing Landscape of Consumer Activism, can be found here.
Weber Shandwick recently conducted a research study to learn more about the
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In times of crisis or viral issues, social media can be both overwhelming and distracting. It can seem as though everybody has an opinion, a question, a speculation, a comment… and the reality is that the longer your team takes to respond to inquiries and correct misinformation, the more trust and credibility the brand risks losing wi
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This post originally appeared in The Measurement Advisor.
Social science’s Replicability Crisis demonstrates that numerous problems can affect the ability of research to re
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Internal communicators are losing the monopoly on internal communication management. The absolute governance we had on the preparation, spreading and permanence of the messages that are circulated within organizations is coming to an end.
A few months ago, we worked with a client from Argentina who was worried about the fact that t
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This video appears courtesy of PRIME Research and CommPRO.biz.
Cindy Villafranca of Southwest Airlines joined PRIME Chat on January 31 to share her expertise contributing into Southwes
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This blog post appears as a part of Black PR History Month. Please join the celebration held by the PR Museum on February 1, 2018 in NYC.
On
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