The Road to Diversity: An Interview with PRSA Foundation President Torod Neptune
Get in Where You Fit In? The Challenge of Diversity and Fit in the PR Industry
“Do you think that there is a place for me in public relations?”
At least once a semester, I receive this question from students. The last person to ask this question was an African-American male student who had neve
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The New CCO: Transforming Enterprises in a Changing World
This blog post appears courtesy of The Arthur W. Page Society and the release of their white paper “The New CCO: Transforming Enterprises in a Changing World
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Beyond the C-Suite: Corporate Communications’ Power & Influence
While public relations and marketing executives aspire to have a seat among the C-Suite, the most senior executives in a company, evidence from a new study published in the ...
Suing for a Good Review: Using Twibel to Manage Online Image
The old adage that “perception is reality” is particularly true in online reputation management. Practitioners know that what’s said online, true or not, frequently influences the public’s perception of their client. Online image cultivation and maintenance has become part of almost all public relations practic
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Fortune 500 Companies Prefer Instagram over Blogs, Study Says
This post appears courtesy of University of Massachusetts Dartmouth. The full study can also be found on their website.
Instagram usage increased
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Impressions Are A Sham: The Path to Better Media Metrics
Impressions are definitely not what they seem. At first, they were used as a foundational unit of measure for publishers and advertisers, who built an entire economy negotiating to buy impressions by the thousands. They then evolved into a lingua franca of marketing measurement, providing a comparable way to evaluate reach (impressions) and efficiency (CPM) across marketing vehicles and media outlets. They were then adapted to digi ...
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What’s the State of the Media in 2016?
Every day, new technological innovations change the way journalists engage with their audiences. As these relationships evolve, so too does the relationship between the media and communication professionals.
With such constant change, how can you ensure your strategy is up to date?
The new ...
Social Media Highlights of the 2016 International PR Research Conference
Experience the 19th Annual International PR Research Conference through the eyes of social media. IPRRC had more than 107 research presentations focused on a range of topics including employee communication, diversity, social media, crisis management and the global challenges for communication leaders. [...
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Practical Insights from the International Public Relations Research Conference
Last week, two members of the IPR staff traveled to Miami to participate in the 19th Annual International Public Relations Research Conference (IPRRC). More than 107 academic research papers were accepted and presented during roundtable discussions that lasted over three days. The infographic below shares the top insights learned from this fast-paced conference. ...
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