The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.
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The release of the 2013 Federal Financial Institutions Examination Council Guidance on Social Media Risk Management b
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Video courtesy of Burson-Marsteller In honor of public relations legend Harold Burson’s 95th birthday, IPR is releasing exclusive footage of the icon presenting, “The Dilemma of Unrealistic Expectations,” from its December 2015 PR Leadership Forum. Mr. Burson explains how organizations need CEOs of a higher caliber because of the rise of technology. He also talks about his past experiences and how they helped shape his career as co-founder of the largest public relatio ...
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Bruce Berger, Ph.D. and research editor of the Organizational Communication Research Center, reflects on the development of organizational communication in honor of IPR’s 60th Anniversary.
IPR’s Commission on Organizational Communication launched its ...
All years are interesting historically. When you look back on them, you always discover something you’d forgotten or didn’t know that surprises or astonishes, especially among the “firsts” that occur.
In 1956, for example, the year I
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Data and its accompanying insights are having a profound impact on the value and efficacy of both marketing and corporate communications at the C-Suite level in organizations today.
The real benefit is that analytics provide a roadmap for more precise communications – i.e., moving from a Coverage model to an Influence mod
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Today, PR pros are called upon to do more than media relations, internal communications, or speech writing. We’re expected to be trusted advisors: professionals whose counsel reflects the wisdom of diverse experiences and keen insights. In an era of “Big Data” and social media, we’re expected to be sophisticated in how we measure our wor
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Last May, The Plank Center for Leadership in Public Relations and Heyman Associates published our ...
The Institute for Public Relations will celebrate its 60th Anniversary on October 26. In 2016, the Institute for Public Relations will commemorate 60 years delivering research that matters to the practice by asking leaders in the field to share IPR’s contributions and what they see as the future for PR Research. To kick off the milestone, Trustee Ken Makovsky shares how the organizations has influenced the past 60 years of communications research....
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Organizations often reward its employees for performance by dangling “carrots” and other incentives to help reach business goals and objectives. But does this motivate employees? For Daniel Pink, the bestselling author of Drive, the answer is no. According to Pink, there is a gap between what science knows and
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