GAINESVILLE, FL – Three things bug Don W. Stacks as a judge of hundreds of public relations awards entries: confusion about goals and objectives, too little knowledge of the advantages of different data-gathering methods, and the inability to first define and then evaluate success in a campaign. These points come from the first post on … Continue reading Don Stacks Elected Chair of IPR Measurement Commission, Launches Stacks on Research
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GAINESVILLE, FL – The 2013 Grunig PRIME Research Fellowship seeks graduate students pursuing a paid working experience and a research grant during the summer of 2013. Applications for this award are now accepted on the Institute for Public Relations web site through February 25. The Grunig PRIME Research Fellowship encourages graduate students and those in … Continue reading Apply Now for Public Relations Paid Internship and Research Grant
“Public relations should start within a company,” is a philosophy shared among companies considered globally ‘best-in-class,’ according to Colleen Learch, Vice President of KRC Research. This is a preliminary finding Learch highlighted after interviewing 10 global companies on their global employee communication practices. Learch presented her initial takeaways on behalf of the IPR’s Commission on … Continue reading Global Best-in-Class Employee Communications Research
After decades of chasing around for how to measure campaigns efficaciously, PR professionals will finally have definitive instructions that are recognized cross-industry and cross-service provider. Angela Jeffrey, MeasurementMatch.com and CARMA International, writes a three-part guest blog series for Airfoil. Angela discusses that while standardization is important for all media across the board, the real news … Continue reading After All This Time…Real Measurement Standards Are Being Set
“Setting standards for public relations measurement may not sound sexy, but I would argue that it’s one of the hottest new developments in public relations this year,” said Dr. David Geddes, chair of the Coalition for Public Relations Research Standards and past chair of the IPR Measurement Commission, in the Council for Public Relations Firms … Continue reading Setting the Standards—Changing the Way We Measure Public Relations Success
Viewing public relations through a brain-based perspective allows practitioners to gain rich insights into how our publics make decisions on an issue. In order to influence key stakeholders, we must understand that they generally make their decisions quickly and based off emotions. Professor Baba Shiv from the Stanford Graduate School of Business explained how practitioners … Continue reading Public Relations: A Brain-Based Perspective
At the IPR Trustees Research Symposium in November, Bruce Berger, winner of the 2012 Pathfinder Award for an original program of scholarly research advancing the practice of public relations, spoke to an audience of research funders about his work. Summarizing decades of focus on employee communications, Bruce said: Let me close by summarizing what I … Continue reading Listening to Bruce Berger: Leaders, Supervisors and Culture
The theme of the Institute for Public Relations’ Annual Distinguished Lecture a few weeks ago: “Communications Lessons of the 2012 Campaign,” featured Microsoft’s Mark Penn, formerly President Clinton’s White House pollster and a key adviser in his 1996 reelection; and Fox News’ Dana Perino, formerly Deputy Press Secretary to George W. Bush. In the CommPRO.biz … Continue reading Communications Lessons from the 2012 Campaign
The development of new technologies such as the iPad mini has provided communications professionals with modern and innovative channels to reach their publics. These gadgets have helped enhance the profession and solidify the role of public relations practitioners as top tier. Professionals are neither limited nor confined to the radio, television or newspaper. However, according … Continue reading Publics: The Heart of the Business
GAINESVILLE, FL – Research on neuroscience and public relations, employee communications, social media and measurement standards will be core 2013 directions for the Institute for Public Relations (IPR), led by newly elected officers and Trustees. “These themes emerged from the IPR Trustees Research Symposium earlier this month, which immediately followed the Board meeting where officers … Continue reading IPR Names 2013 Leadership and Trustees, Reinforces Research Direction
CEOs are often the face of a company, but having a visible, or even well liked, CEO may not help a company’s reputation in all situations. This is a topic I explored over the summer with PRIME Research thanks to the Grunig PRIME Fellowship. Specifically, I looked at how the tone and visibility of CEO … Continue reading CEO’s Reputation Doesn’t Always Help
Gainesville, FL – The Institute for Public Relations Measurement Commission has awarded 2012 Jack Felton Golden Ruler Award to a three-member team comprised of the Centers for Medicare and Medicaid Services, Porter Novelli and PRIME Research. The case study, Changing Behavior through PR: Earned Media Boosts Campaign Performance during Medicare Open Enrollment, exemplified excellence in … Continue reading PRIME Research, Porter Novelli, CMS Win Jack Felton Golden Ruler Award