This blog is provided by the IPR Organizational Communication Research Center Employers are becoming increasingly aware that their workers are a powerful and influential source of information when advocating the values of the companies they represent or praising the products and services offered by their organizations. Not surprisingly, businesses such as Dell, Hewlett Packard, Zappos, … Continue reading Effective Strategies to Encourage Employee Advocacy
Walden, Justin (2018). Guiding the conversation: A study of PR practitioner expectations for nonnominated employees’ social media use. Corporate Communications- An International Journal, 23(3), 423-437. Summary This study examined the delicate line that strategic communicators must walk when engaging with their organizations’ frontline employees online. Although practitioners and scholars have long suggested that employees can … Continue reading Guiding the Conversation: A Study of PR Practitioner Expectations for Non-Nominated Employees’ Social Media Use
Topic: Engagement and Leadership Communication Author(s), Title and Publication Welch, M. (2011). The evolution of the employee engagement concept: Communication implications. Corporate Communications: An International Journal, 16(4), 328-346. Summary This essay and research review clarified the concept of employee engagement. The author provided an overview of employee engagement related research and identified stages in the evolution … Continue reading The evolution of the employee engagement concept: Communication implications