Tag Archives: corporate communications

Walden, Justin (2018). Guiding the conversation: A study of PR practitioner expectations for nonnominated employees’ social media use. Corporate Communications- An International Journal, 23(3), 423-437. Summary This study examined the delicate line that strategic communicators must walk when engaging with their organizations’ frontline employees online. Although practitioners and scholars have long suggested that employees can … Continue reading Guiding the Conversation: A Study of PR Practitioner Expectations for Non-Nominated Employees’ Social Media Use

Topic: Engagement and Leadership Communication Author(s), Title and Publication Welch, M. (2011). The evolution of the employee engagement concept: Communication implications. Corporate Communications: An International Journal, 16(4), 328-346. Summary This essay and research review clarified the concept of employee engagement. The author provided an overview of employee engagement related research and identified stages in the evolution … Continue reading The evolution of the employee engagement concept: Communication implications