Bridgen, Liz (2011). Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Journal of Media Practice, 12(1), pp. 61-76. Summary Public relations practitioners are encouraged to use their feelings and emotions at work, historically when liaising with clients and journalists, but more recently in online interactions as well. … Continue reading Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media