Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents itself as an employer, showcasing its values, culture, and overall appeal to … Continue reading How Can Internal Communications Enhance Employer Branding?
This summary is provided by the IPR Organizational Communication Research Center. Summary A successful employer brand leads to numerous benefits that include creating a competitive advantage for the organization, increasing profits and customer satisfaction, and reducing sick leave. Scholars have noted that an employer brand consists of two parts: internal employer brand and external employer … Continue reading Creating a Strong Employer Brand