This summary is provided by the IPR Organizational Communication Research Center. Summary A successful employer brand leads to numerous benefits that include creating a competitive advantage for the organization, increasing profits and customer satisfaction, and reducing sick leave. Scholars have noted that an employer brand consists of two parts: internal employer brand and external employer … Continue reading Creating a Strong Employer Brand
This summary is provided by the IPR Organizational Communication Research Center Summary While engaged employees represent a competitive advantage for organizations, there is limited research on how to improve internal communication practices to effectively manage employees’ expectations and satisfaction. This study explored the link between internal communication satisfaction, good employer brands, employee engagement, and perceived … Continue reading The Impact of Internal Branding on Employee Engagement and Satisfaction
This summary is provided by the IPR Organizational Communication Research Center Summary Research studies have recently suggested that trust in institutions, organizations, managers, colleagues, friends, and many other areas of work and life is declining worldwide. Among numerous factors, stringent worldwide competition, global governance, corporate greed, mergers and acquisitions, downsizing, managers’ moral hazard, and increased … Continue reading Building Organizational Trust Through Internal Communication
This summary is provided by the IPR Organizational Communication Research Center Summary Modern organizations use a variety of communication channels to reach employees ranging from traditional media channels (e.g., printed publications, e-mails), interpersonal channels (e.g., team meetings, social gatherings), to new digital media (e.g., Yammer, Slack, Facebook, Twitter). It is critical for organizations to select the appropriate … Continue reading How the Choice of Channels Affects Internal Communication Satisfaction
Author(s), Title and Publication Verčič, A. T., & Vokić, N. P. (2017). Engaging employees through internal communication. Public Relations Review, 43(5), 885-893. doi.org/10.1016/j.pubrev.2017.04.005 Summary Engagement is increasing in popularity as a mechanism to describe the ways organizations connect and collaborate with their stakeholders. Key drivers of employee engagement include nature of the job and work … Continue reading Engaging Employees Through Internal Communication