This summary is provided by the IPR Digital Media Research Center. Summary Given the increasing investment and attention in using social media to communicate CSR activities, this study examined CSR communication on YouTube. Specifically, this study explored how bandwagon cues (more likes/dislikes) and interaction cues (enable/disable commenting) influence the perceived source credibility assessment (i.e., trustworthiness, … Continue reading “Comments are Disabled for This Video:” Understanding Source Credibility of CSR Information on YouTube
