Tag Archives: PR research

In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. Early in my career as a research-based communications consultant, few people talked about public relations research and evaluation. I assumed that everyone talked about research; they simply didn’t want to talk with me about … Continue reading How We Did It: The “Aha” Moment That Fostered the Executive Audit

Top Social Media Research Studies for PR

Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company. The study is one of 10 in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.” The compilation was … Continue reading Top 10 Social Media Research Studies for Public Relations Professionals