Tag Archives: PR research

In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. Early in my career as a research-based communications consultant, few people talked about public relations research and evaluation. I assumed that everyone talked about research; they simply didn’t want to talk with me about … Continue reading How We Did It: The “Aha” Moment That Fostered the Executive Audit