This blog is based on the original study in the Public Relations Journal. In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX. Organizations worldwide scrambled to halt scheduled social media content and decide how … Continue reading Organizational Social Media Mourning During Public Tragedies
This blog is provided by the IPR Digital Media Research Center. The COVID-19 pandemic has, without a doubt, brought countless changes to the way people interact with businesses, and nowhere has this shift been more prominent than on social media. The entire world stayed home for a year, and companies went to work handling the … Continue reading Accountability and Genuity: How Companies’ Social Media Influenced Perception During COVID-19
Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company. The study is one of 10 in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.” The compilation was … Continue reading Top 10 Social Media Research Studies for Public Relations Professionals