Lou, Chen, and Alhabash, Saleem. (2018). Understanding non-profit and for-profit social marketing on social media: The case of anti-texting while driving. Journal of Promotion Management, 24(4), 484-510. Summary Previous studies suggest that consumers tend to infer more negative motives of for-profit sponsorship on social cause than to non-profits. The current study is aimed at identifying potential effective … Continue reading Understanding Non-profit and For-profit Social Marketing on Social Media
Tag Archives: relationships
Tsai, Wan-Hsiu Sunny, and Men, Rita Linjuan (2018). Social messengers as the new frontier of organization-public engagement: A WeChat study. Public Relations Review, 44(3), 419-429. https://doi.org/10.1016/j.pubrev.2018.04.004 Summary Mobile-based social messengers have overtaken social networking sites as the new frontier for organizations to engage online stakeholders. Focusing on WeChat, one of the world’s most popular social messaging … Continue reading Social Messengers are the New Frontier of Organization-Public Engagement
Agozzino, Alisa (2015). Dialogic communication through “pinning”: An analysis of top 10 most-followed organizations’ Pinterest profiles. Public Relations Journal, 9 (3). Summary The current study aims to explore how the top 10 most-followed organizations on Pinterest (defined by Mashable) build relationships through the dialogical communication framework. The study seeks to determine the dialogic features present … Continue reading Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles.
Avidar, Ruth; Ariel, Yaron; Malka, Vered; & Levy, C. Eilat (2015). Smartphones, publics, and OPR: Do publics want to engage? Public Relations Review, 41(2), 214-221. Summary Smartphones offer new opportunities for public-organization engagement. The current study focuses on the actual usage of smartphones, as well as users’ willingness to engage with organizations via smartphones. A … Continue reading Smartphones, Publics and OPR: Do Publics Want to Engage?
Topic: Leader-Member Exchange; Upward Communications Authors, Title and Publication Geertshuis, S. A., Morrison, R. L., & Cooper-Thomas, H. D. (2015). It’s not what you say, it’s the way that you say it: The mediating effect of upward influencing communications on the relationship between leader-member exchange and performance ratings. Journal of Business Communication, 52(2), 228-245. This study … Continue reading It’s Not What You Say, It’s the Way That You Say It: How Relationships Affect Performance Ratings