This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or … Continue reading “Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth. Thus, I am an eager seeker of research on target … Continue reading How We Did It: Adding Storytelling to Technology in Developing “Innovation Relations”
Authors, Title and Publication Beck, R., Pahlke, I., & Seebach, C. (2014). Knowledge exchange and symbolic action in social media-enabled electronic networks of practice: A multilevel perspective on knowledge seekers and contributors. MIS Quarterly, 38(4), 1245-1270. The objective of this study was to identify and understand the social antecedents of knowledge exchange in electronic networks of … Continue reading Knowledge Exchange and Symbolic Action in Social Media-Enabled Electronic Networks of Practice