This blog is based on the original study in the Public Relations Journal. One of the things communicators desire is to bring expert skill, value, and insight to our clients. In my work as a military public affairs officer, more than once someone else in uniform said something to the effect of I know how to work a smartphone and … Continue reading The Professional Angle: Are Organizational Communicators up to the Task?
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All posts by Institute for Public Relations

IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women’s History Month. Born in 1914 in Huttig, Arkansas, Daisy Bates endured many hardships in early childhood but would grow up to become an outspoken pioneer in the American civil rights movement. … Continue reading Pioneer Daisy Bates (1914-1999) →

IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women’s History Month. Wangari Muta Maathai, Ph.D., was born in Nyeri, Kenya in 1940. In 1964, she obtained a degree in Biological Sciences from Mount St. Scholastica College in Atchison, Kansas, a Master … Continue reading Pioneer Wangari Maathai (1940-2011) →

This blog is provided by the IPR Organizational Communication Research Center. As the COVID-19 pandemic continues to shape the workplace, employees are increasingly seeking telecommuting or hybrid work arrangements. With these changes come new challenges, one of the most pressing of which is managing distractions from family and household members. Business leaders must find a … Continue reading Why Leaders Should Be Family-Supportive In a Remote Working Environment →

This blog is based on the original study in the Public Relations Journal. In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX. Organizations worldwide scrambled to halt scheduled social media content and decide how … Continue reading Organizational Social Media Mourning During Public Tragedies →

IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. D. Parke Gibson was born in 1930 in Seattle, Washington. Gibson graduated from City College and also received an honorary degree of Doctor of Humane Letters from King Memorial … Continue reading Pioneer Parke Gibson (1930-1979) →

Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.) Household names with local roots helped boost consumer trust.— The No. 1 Most … Continue reading Most Trusted Brands of 2022 →

This summary is provided by the IPR Organizational Communication Research Center. Summary Scholars have recognized the power of the identity perspective in helping understand employees’ loyalty, motivations, and behaviors. Although organizational identification has received much attention in employee-related investigations, a newer concept, identity fusion, has also recently been examined in organizational contexts. Researchers have proposed the … Continue reading Symmetrical Internal Communication Improves Employee Engagement →

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. McKinsey & Company examined barriers affecting Black Americans in the digital divide. A literature review was conducted in 2022. Key findings include:1.) The digital divide disproportionately affects Black Americans across adoption, computer ownership, and digital skills.— 50% of Black Americans have the … Continue reading Closing the Digital Divide →

Deloitte examined the issues employees are facing today and how they contribute value to the workplace. A survey of 10,000 business and HR leaders was conducted as well as interviews with executives. Key Findings: 1.) Workers that said they co-created with their employees were 1.8 times more likely to have a highly engaged workforce, 2x … Continue reading 2023 Global Human Capital Trends →

Korn Ferry explored how corporate leaders in the Asia-Pacific (APAC) have evolved during the COVID-19 crisis. Interviews were conducted with over 70 CEOs from across the APAC region from Sept. 2021 – July 2022. Key Findings:1.) The most common themes from the conversations with CEOs were about:— Making bold decisions quickly— Communicating more often and … Continue reading How COVID-19 Changed Leadership in Asia-Pacific →

This summary is provided by the IPR ESG and Purpose Research Library. Deloitte examined how organizations and the global economy can continue to grow while reaching climate goals and reducing greenhouse gas emissions. A survey of 2,016 CxOs (C-level executives) was conducted by KS&R Inc. and Deloitte from Sept. – Oct. 2022. Key findings include:1.) … Continue reading 2023 CxO Sustainability Report →

This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. DaJung Woo and colleagues examined how remote workers communicate with one another to navigate uncertainty in the workplace. This is particularly relevant considering COVID-19 and the increasing rise of remote employees who may not have pre-established relationships that … Continue reading Navigating Water Cooler Talks Without the Water Cooler: Uncertainty and Information Seeking During Remote Socialization →

This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. Researchers compared four traditional, supervised models (a machine learning … Continue reading Which AI Algorithms Are Best for Analyzing Consumer Sentiment? →

Morning Consult and Politico examined US voters’ views on law enforcement violence in 2023. A survey of 1,977 registered voters was conducted Jan. 27-29, 2023. Key findings include: 1.) 3-in-4 voters surveyed said police violence against the public is a “very” or “somewhat” serious problem in the United States. — This figure was 73% in … Continue reading Some American Voters See Police Violence as a Common Problem Against Black Americans →