This summary is provided by the IPR Digital Media Research Center. Researchers examined how how consumers and other audiences respond to both AI and human agents in live chats online with organizations. Two studies were conducted with sample sizes of 172 and 375 respectively where participants identified whether they were chatting with a human or … Continue reading Consumer-Perceived Humanness of Online Organizational Agents
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The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. A literature review of numerous publications and contributions from science and practice was conducted throughout 2022. The most relevant trends found for corporate communication in 2023 were: 1.) Augmented Workflows — Quickly advancing AI-based technologies will … Continue reading Corporate Communication Trends for 2023 →
IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women’s History Month. Born in South Carolina in 1875, Mary McLeod Bethune grew up post-Civil War with parents who were formerly enslaved. She went to school at Dwight Moody’s Institute for Home and … Continue reading Pioneer Mary McLeod Bethune (1875-1955) →
ChatGPT has created awe and concern in the communication industry since its introduction in November 2022. Part of the professional worry is that generative artificial intelligence (AI), such as ChatGPT, can lead to a diminishment of human writing, an automation of content, and, perhaps most concerning, an elimination of professionals. The awe of this new … Continue reading Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR →
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. Pew Research Center examined the wage gap in the US as well as the pressures and career goals of U.S. men and women. A survey of 2,048 adults who are employed part-time or full-time was conducted Oct.10-16, 2022. Key findings include: … Continue reading Gender Pay Gap in the U.S. Persists →
Scoop explored how companies are approaching and implementing flexible work. A survey of over 4,000 companies was conducted Oct. 2022 – Jan. 2023. Key findings include: 1.) 51% of U.S. companies said they offer work location flexibility. — Nearly 1-in-3 companies said they were fully flexible, allowing employees the freedom to choose whether and when … Continue reading The State of Flexible Work in 2023 →
Stagwell examined how Americans feel when companies speak out on social issues. A survey was conducted Feb. 10-12, 2023. Key findings include: 1.) 38% of Americans said they thought that American companies are speaking out too much on social issues (up 6 points from July 2022). — 37% of respondents said companies are speaking out … Continue reading Are Companies Speaking Out Too Much on Social Issues? →
PwC examined how CEOs feel about the future of business in the 26th Annual Global CEO Survey. A survey of 4,410 CEOs in 105 countries and territories was conducted from October – November of 2022. A series of in-depth interviews with CEOs were also conducted. Key findings include: 1.) Nearly 40% of CEOs across all … Continue reading Winning Today’s Race While Running Tomorrow’s →
This summary is provided by the IPR Digital Media Research Center. Stagwell examined Americans’ perspectives on new artificial intelligence (AI) technology. A survey was conducted from Jan. 27–29, 2023. Key findings include:1.) 52% of Americans said they did not trust AI tech.2.) 67% of Americans said they were concerned about the safety of generative AI … Continue reading The Majority of Americans Do Not Trust AI Technology →
Future Forum assessed employees’ perspectives on workplace flexibility and post-pandemic work policies. A survey of 10,243 workers in the U.S., Australia, France, Germany, Japan, and the U.K. was conducted from Nov. 16 – Dec. 22, 2022. Key findings include:1.) Employees who were dissatisfied with their level of flexibility at work were 43% more likely to … Continue reading Flexibility at Work Improves Company Culture →
Gainesville, Fla. – The Institute for Public Relations is thrilled to announce four new Trustees to the Board: Virginia Devlin Current Global Chief Executive Officer Virginia Devlin is Chief Executive Officer of Current Global, a midsized communications agency that is part of the Interpublic Group (IPG). Current is focused on influencing behavior where real life … Continue reading IPR Welcomes Four New Trustees →
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