Tag Archives: research

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a topic or in a field. This … Continue reading The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers

Download the Full Report (PDF): Do Actions Speak Louder Than Words?Download the News Release (PDF): MAHA & IPR Research AnnouncementDownload Social Graphics (PDF): MAHA Global – Report Social Graphics New York, NY – April 25, 2024 – MAHA Global, a leading evolutionary AI SaaS company, and the Institute for Public Relations (IPR), a nonprofit foundation … Continue reading MAHA Global and the Institute for Public Relations Unveil Research Findings on the Financial Impact of Corporate Reputation

Internal communications

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement. Researchers have investigated how corporate social responsibility (Duthler & Dhanesh, 2018); leadership (Meng & Berger, 2019); employee voice (Ruck, Welch, & Menara, 2017); and … Continue reading How Internal Communications Needs Differ by Industry

Institute for Public Relations and Leger release results of an annual survey of 2,002 Americans in the “2023 Disinformation in Society Report.” Download the Full Report (PDF): Full 2023 Disinformation in Society ReportDownload Social Graphics (PDF): Disinformation in Society Report GraphicsDownload News Release: Disinformation in Society Report News Release NEW YORK –  Most Americans now consider … Continue reading Americans View Misinformation and Disinformation as Greater Threats than Terrorism, Climate Change, and Border Security

IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). Disability:IN and the American Association of People with Disabilities (AAPD) assess companies’ disability inclusion efforts annually. In 2023, 485 companies completed the Disability Equality Index survey. Of the participating companies, 374 have operations outside of the United States. Key findings … Continue reading 2023 Disability Equality Index Report

Fueled by advances in digital tools and artificial intelligence (AI), public relations is transforming into a data-driven practice. Communicators must curate, analyze, and draw insight from disparate streams of data to inform decisions relevant to organizations and society. This rapid evolution demands an equally quick adaptation from communicators, who have indicated they want more training … Continue reading How to Foster Discovery and Innovation Through Data Among PR Teams

Those of us who communicate for a living are in the business of influence. We shape the reputations of our organizations, the narratives coming from leaders’ mouths, and — critically — the stories we tell ourselves about who we are. But today, we seek influence in a media and information landscape of unprecedented complexity. One … Continue reading Who has Influence in Organizations?

IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. Yuji Ichioka was born in San Francisco in 1936. During World War II, Ichioka and his family were incarcerated in a Japanese internment camp. After the war ended, Ichioka attended the University of California, … Continue reading Yuji Ichioka (1936-2002)

Download Full Guide (PDF): The Communicator’s Guide to Research, Analysis, and Evaluation Russian Translation of this Guide (Full PDF): The Communicator’s Guide to Research, Analysis, and Evaluation (Russian) Kazakh Translation of this Guide (Full PDF): The Communicator’s Guide to Research, Analysis, and Evaluation (Kazakh) This Guide is presented by the IPR Measurement Commission The Communicator’s Guide to … Continue reading The Communicator’s Guide to Research, Analysis, and Evaluation

Download the full report: 2019 IPR Disinformation in Society – Full ReportDownload the press release: Disinformation in Society – Press ReleaseDownload the slides: 2019 IPR Disinformation in Society Report – Shareable SlidesDownload social graphics: False News is a Problem, President Trump Key Findings and Disinformation Culprits  This is an IPR Signature Study. Thank you to our … Continue reading 2019 IPR Disinformation in Society Report