Dr. W. Timothy Coombs of the University of Central Florida provides guidance for crisis communicators by describing what researchers have found to be the most effective crisis communication practices, including contemporary concerns such as the role played by social media.
- Home
- State of Crisis Communication: Evidence and the Bleeding Edge
All posts by Institute for PR
(View full-length video) Dr. W. Timothy Coombs, Nicholson School of Communication, University of Central Florida, 2013 IPR Pathfinder Award winner November 21, 2013 Comparing effective vs. ineffective crisis communication, Dr. Coombs explains the relationship between practice, theory and research. PDF: How Theory Informs Practice: Situational Crisis Communication Theory: Coombs Pathfinder 2013
Metric name Mention Standards area Social media measurement Metric description and application. The question that this metric answers. “A mention refers to a specific reference in an item of a brand, organization, campaign, or other entity that is being measured or analyzed.” (http://www.smmstandards.com) Status This interim standard was developed by the Social Media Measurement Standards … Continue reading Mention →
Metric name Item for Media Analysis Standards area Social media measurement Metric description and application. The question that this metric answers. “An item of content is a post, micro-post, article, or other instance appearing for the first time in a digital medium.” An item is the basic unit of analysis used in content analysis. Status This … Continue reading Item for Media Analysis →
Metric name Impressions Standards area Social media measurement Metric description and application. The question that this metric answers. Impressions addresses the question of how many individuals who may have viewed or been exposed to an item. “Impressions represent the number of times an item was displayed.” (http://www.smmstandards.com) Status This interim standard was developed by the Social Media Measurement Standards Conclave … Continue reading Impressions →
Metric name Engagement Standards area Social media measurement Metric description and application. The question that this metric answers. Engagement addresses the question of how many individuals were exposed to an item and then took some additional action. “Engagement is defined as some action beyond exposure and implies an interaction between two or more parties. Social … Continue reading Engagement →
The Barcelona Declaration of Measurement Principles addresses the need for clear standards and common approaches to measuring and evaluating public relations results. The principles were adopted by delegates attending at the 2nd European Summit on Measurement. [download id=”78″] 2010
2006 – We welcome you to review this winning entry as an excellent example of effective use of professional measurement techniques in public relations. Click on the links below to download the entry and the related presentation in PDF format. Jack Felton Golden Ruler Award “Proof: Porter Novelli Key Message Assessment & Optimization” Jack Felton … Continue reading Proof: Porter Novelli Key Message Assessment & Optimization →
2005 – We welcome you to review these winning entries as great examples of effective use of professional measurement techniques in public relations. Click on the links below to download the entries in PDF format. Southwest Airlines with SEO-PR, “You Are Now Free to Link PR and Sales” Golden Ruler Award for Excellence in Public … Continue reading You Are Now Free To Link PR and Sales →
This meeting brought together academics and communications practitioners to discuss the state of the profession, the challenges it faces and new areas of research that continues to push it forward. The two-day symposium took place on May 22-23, 2007 in Hanover, NH, was sponsored by the Tuck School of Business at Dartmouth, the Arthur W. … Continue reading 2007 Tuck School Academic Symposium →
This meeting brought together academics, communications practitioners and journalists to discuss the state of the profession, the challenges it faces and new areas of research that continues to push it forward. The two-day symposium took place on May 19-21, 2008 in Hanover, NH, was sponsored by the Tuck School of Business at Dartmouth, the Arthur … Continue reading 2008 Tuck School Academic Symposium →
This paper contrasts rational trust and the sudden and dramatic actions of irrational trust. The dominant view of trust is that it is an outcome of a rational evaluation of risk and outcomes. This is what Kramer (1999) refers to as the “trust as a rational choice” perspective (p. 572). Emerson (1962) stated that a … Continue reading Irrational Trust →